1. Prime Day’s best Castle deals went to the UK, not the U.S.
Amazon’s Prime Big Deal Days ends today, and Castle discounts did show up — just mostly on the other side of the Atlantic.
Amazon UK dropped Medieval Horse Knight Castle to £75.99, down from £109.99, alongside discounts on Medieval Dragon, Rivendell, and Barad-dûr.
The U.S. sale has been a different story. We’ve been watching the major Castle and fantasy sets throughout the event, and the U.S. deals still haven’t produced a Castle buy signal strong enough for us to recommend.
Why it matters: Medieval Horse Knight Castle is still $129.99 at Target. Seeing it fall roughly 31% in the UK gives U.S. collectors a useful benchmark as we head toward the holiday sales still ahead.
In other words: don’t buy just because the sale clock is running.
Fine print: Prime Big Deal Days ends tonight, and prices and availability can change throughout the day. If one of the Castle sets we track gets a meaningful U.S. discount later today, we’ll flag it separately.
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Castle Brief is published by MonarchBrix for LEGO Castle collectors and builders.